Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

WESTERN HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.

Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, these had been prepared with regards to their appointments at a modeling agency on the flooring flooring. Exact exact exact Same individuals: two really various personas.

A brief elevator trip later on, when I sat in for a ending up in a team of Tinder executives, it became clear that the quick-change work we had simply witnessed downstairs, though unrelated to Tinder, nevertheless possessed a lot to do with that which was going in upstairs. Exactly exactly exactly What somebody wears, as well as other artistic clues provided down in photographs, can inform a thousand various reasons for them.

And Tinder thinks why these clues are the main element to internet dating.

The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time. Tinder wouldn’t share the precise amount of people regarding the solution, saying just it ended up being on par with other social support systems at 2 yrs in procedure. Lees verder